Founder RoadmapBeginner4 min read

Break-even: the first finish line

Know exactly how many sales it takes before you start keeping money.

Break-even is simply the point where your sales cover your costs. It is the first target to aim at — this explains it in plain terms.

  1. Picture two buckets: money that goes OUT each month (ingredients, packaging, rent, fees) and the money each sale brings IN.

  2. Break-even is how many sales it takes to fill the OUT bucket — after that, you start keeping money.

  3. Write your own numbers down, even roughly — a break-even you can see beats a feeling.

  4. Watch that target as your real costs settle — trimming fixed costs moves the finish line closer.

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