Getting your first handful of customers

Your first customers usually come from people who already know you, or are near you — not from a big launch.

1. 1

   Tell the people around you what you are making and when it is ready.

2. 2

   Make ordering effortless — share one clear link.

3. 3

   Give a small reason to try you NOW (a launch deal) rather than “someday”.

4. 4

   Ask your first happy customers to bring a friend.